Tone of Voice
External communication is one of the most important components of any brand presence. The written and spoken word conveys the personality of our company. Be it in the social media area or the internal writing style of the employee magazine: our values determine our words!
Writing style
Using the following explanations, we as a company achieve a common brand language that matches the values of Schrack Seconet. Consider these examples as a guide to externalising an informative, clear and confident writing style, full of knowledge and experience.
Showing emotions vs. being emotional
Schrack Seconet is not an impersonal corporation, but a company with a human touch. Accordingly, this is also presented in a clear and appealing way.
Humorous vs. frantic
Human, familiar and honest - in the spirit of an organisation with a great sense of togetherness, we steer clear of meaningless phrases.
Less is often more!
With our wording we want to reach every target group and thus deliver creatively prepared arguments as well as information.
Interesting vs. tiring and dry
Informative facts support our arguments, but they do not have to be tedious or dry. They should be relevant and comprehensible for our target groups.