Brand Communication

Claim
Slogans
Brand Purpose

The way we communicate our brand to the outside world origins from the brand identity and the brand purpose. From this overarching strategy, content and design for different means of communication such as advertising, social media or campaigns can be derived.

Claim

The claim "For all that matters." serves as the overarching leitmotif for all business units. It clearly shows what Schrack Seconet stands for – namely for everything that matters. It is intended to make clear that our systems, products and solutions are dedicated to protecting the really important things in life. This is not an empty phrase, but a commitment that we take seriously. Our efforts are dedicated to the people who give their best every day with our systems, products and solutions.

Slogans

The two slogans illustrate the essence of our business areas and are each to be used exclusively in the specified context "protect" for Fire Alarm and "care" for Health Care.

Brand Purpose

While the claim describes the feeling that we want to associate with our brand and the slogans relate much more directly to our products, the brand purpose describes the fundamental mission and self-image of our company. It is a promise made out of conviction to our customers and to ourselves. These words echo our promise and distinguishes ourselves from other companies to take a clear position: this is Schrack Seconet. We have long positioned ourselves in the market with humanity, expertise and commitment and we keep our brand purpose in mind in everything we do.

Related Topics

Discover more relevant branding topics